Services

What We Do.

Four disciplines. One growth system. We don’t sell tactics — we build the infrastructure that turns your marketing spend into measurable, compounding revenue.

01
Paid Advertising

Data-Driven Paid Media Across Every Platform.

We manage paid advertising on Google, Meta, Microsoft, and TikTok — with a methodology built around margin ROAS, not revenue ROAS. Every campaign decision is grounded in what actually makes you money.

As a 15+ Years Optimising Google Ads and Meta Certified Marketing Developer, we have direct access to platform resources, betas, and support that most agencies don’t.

  • Google Search, Performance Max, Shopping & Display
  • Meta (Facebook & Instagram) campaign management
  • Microsoft Ads / Bing campaign architecture
  • TikTok Ads — creative strategy & campaign setup
  • Product feed management & optimisation
  • Smart Bidding strategy & tROAS calibration
  • Ad copy in English, French & Bulgarian
Certifications & Platforms
15+ Years Optimising Google Ads Meta Certified Marketing Developer Google Shopping Performance Max Microsoft Ads TikTok Ads Smart Bidding Feed Management
02
SEO

Organic Growth That Compounds.

Most SEO agencies focus on keywords and backlinks. We start with technical foundations, Core Web Vitals, and behavioural signals — the factors that actually move rankings.

We align your SEO strategy with your paid media data. If a search term converts in paid, it belongs in your organic strategy too.

  • Technical SEO audits & site architecture
  • Core Web Vitals & page experience optimisation
  • Keyword research aligned with commercial intent
  • Content strategy & on-page optimisation
  • Behavioural signal analysis (dwell time, scroll depth)
  • Structured data & rich snippet implementation
  • SEO & PPC keyword overlap analysis
Key Focus Areas
Technical SEO Core Web Vitals Content Strategy Structured Data Behavioural Signals E-commerce SEO International SEO Log File Analysis
03
Tracking & Analytics

Measurement That Actually Means Something.

Bad data is worse than no data. We build tracking infrastructure that captures the full user journey — from first ad click to repeat purchase — with event-level accuracy and privacy compliance built in from day one.

We work with GA4, Piwik PRO, and Google Tag Manager (web & server-side), and we make sure your conversion signals are feeding Smart Bidding the right information.

  • GA4 implementation & custom event architecture
  • Piwik PRO setup & configuration
  • Google Tag Manager (web & server-side)
  • Server-side tagging for improved data quality
  • Conversion tracking audit & rebuild
  • Custom dashboards & reporting
  • Attribution modelling & multi-touch analysis
Tools & Platforms
Google Analytics 4 Piwik PRO Google Tag Manager Server-Side Tagging Looker Studio BigQuery Google Data Analytics (Certified)
04
Data & Privacy

Privacy-Compliant Data Systems That Work.

Third-party cookies are disappearing. Consent requirements are tightening. Most brands are flying blind — collecting less and less data while their measurement gaps grow. We build systems that work in this new reality.

From consent management to first-party data strategy, we help you own your data and make it work hard for your marketing performance.

  • Consent Management Platform (CMP) implementation
  • First-party data strategy & architecture
  • GDPR & ePrivacy compliance audit
  • Cookieless measurement frameworks
  • Data modelling & conversion uplift estimation
  • Privacy-preserving analytics configuration
  • Data pipeline design (Python, BigQuery)
Focus Areas
GDPR Compliance Consent Management First-Party Data Cookieless Analytics IBM Data Science (Certified) Python BigQuery Data Pipelines
Let’s Work Together

Not Sure Where to Start?

Most of our best client relationships start with a single question. Drop us a message and we’ll tell you exactly where we can help.

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